Contractors do not have Internet Competition! Gain new customers like the good old days through Search Engine Optimization.
While other industries have turned to the Internet for new sales the construction industry has continued to lag behind. Don’t take my word for it, search for yourself. Search terms like “General Contractor”, “Commercial Contractor”, “Home Improvement”, or “Home Improvement Contractor” have very little if any real competition. The organic results are not relevant for the consumer. You will find several sponsored (paid) searches at the top and sides of the page results. Sponsored ads typically have a 10% click rate compared to organic search results obtained by Search Engine Optimization. After the paid searches you should see local map search results. Most of which are “auto” populated by Google or Bing without any optimization. Then finally you see the organic search results. This is where 95% of all people searching find the information they want. Does your website show up in any of these results? If you answered “No” you are missing thousands of potential customers each day. Let us provide Search Engine Optimization so you can answer “YES” to that question.
According to these results YOU do not have any real competition.
In these rough times in the construction industry it is imperative to establish your business as an authority on the internet and get your site to the top of search engine results. There are customers searching for your services and the trend is growing. The only way to gain exposure, additional business and increase your bottom line is to be number 1 in search engines. Proper Search Engine Optimization will increase your traffic and online ranking in Google, Bing and Yahoo!. Once you start to rank on the first page of search engine results the rewards will be staggering.
Over 95% of today’s consumers obtain services and products by searching “online” through the internet. For example last month there were 33,000 local searches for “home improvement” and over 1,600 local searches for commercial construction. This trend is growing each month. These figures are important for both the small residential contractor as well as the larger commercial construction firm. Our research shows that contractors are not utilizing the Internet to reach out to these local searchers. As a whole local Contractors are not doing a good job utilizing the internet to increase brand awareness, drive new sales, or increasing revenue by virtue of the Internet.
See how Contractors, Subcontractors and Suppliers can benefit from Search Engine Optimization:
Business to Business (B2B) Contractors: These would include General and Building Contractors engaged primarily in commercial construction for Developers, Professionals and Private Business Owners, including Office, Medical, Commercial and Industrial.
B2B contractors especially require top exposure in search engine result pages. Due to the economic downturn we are seeing a turnover in the commercial construction market. With the Public funds drying up many municipal contractors are now reaching out in the private sector. Large companies with an appetite for new business are reaching further out from their home offices. New companies are organizing from fallen competitors. New Developers, Investors, and Owners are buying up foreclosed properties. New Property Management firms are entering the market. There is a tremendous ownership and management turnover going on right now. Most of these new Owners and Managers are not local to your area and they need qualified Contractors. Where do they initially turn to find these contractors? The Internet.
Your firms presence on the Internet may not be the deciding factor when choosing a contractor however it is imperative for not only the initial contact but for brand recognition after the initial contact or referal. Let’s say a potential Owner or Developer was referred to your firm and 2 other competitors for a project. Inevitably they will go “online” and perform a search of their own. Once they begin to search your name and construction firm keeps showing up in all of the searches. They can refer to articles you have written, projects just like there’s you have completed., solutions you have provided. You have now established yourself as an authority in your profession. Your a leader in your industry. You are now well ahead of your competition. The odds of landing the project has just tilted in you’re favor. You are now ready to negotiate a contract not compete in a hard bid environment. This form of internet branding is only possible through effective, targeted Search Engine Optimization.
Subcontractors: Subcontractors include Electricians, Plumbers, HVAC Contractors, painters and all other contractors servicing General and Building Contractors. One thing we have learned over the years is that once a subcontractor begins a marketing campaign directed towards General and Building Contractors they will gain multiple new opportunities. Through Search Engine Optimization you will be able to reach out to 1,000’s times the number of potential customers. The leads can be endless. Your only restriction is the amount of work you are able to handle. Contractors will always need more qualified subcontractors and we can provide you the qualified “Inbound Marketing” leads through Search Engine Optimization to capture the attention of these Contractors looking for your services right now.
A busy Contractor does not have time to research new subcontractors. Once the Contractor or Contractor’s Project Manager has a specific need for your resources they will not waste much time looking. They will either perform their own search in which case they will not go beyond the 3rd business result. A optimized page with detailed description and phone number is imperative. If that Contractor can get all of the information he needs from the search result without another action he will call you before your competition.
Our Search Engine Optimization for Contractors is designed to push your business to the front of all major search engines. The return on this effort will bring more leads than anything else you have ever done.
Business to Consumer Contractors (B2C): For the purposes of Search Engine Optimization this class of business includes all contractors performing residential and small commercial construction services and projects. These would include residential contractors performing additions and renovations. Service contractors such as electrical, A/C, plumbing, handymen, and appliance service companies.
This is one of the most important areas of construction in which proper Search Engine Optimization can provide excellent Return on Investment. Most of you enjoying some internet success are already utilizing Pay Par Click advertising campaigns. Along with Search Engine Optimization we also provide excellent PPC Management. We do, however strongly recommend a blend of Search Engine Optimization along with PPC advertising to enhance your organic search ranking. If you are active in PPC you know how expensive the bids are. They are not getting any cheaper. Also gaining top position is getting harder each day.
Organic Search Engine Optimization will get your site to the top of the SERP’s and you can eventually reduce or even eliminate PPC. You will enjoy more qualified natural results through Search Engine Optimization. Once you gain organic first page results there is no longer a need to bid and pay for clicks on your site. You will simply maintain your organic search engine results. The ROI is greatly increased along with your profit margins through effective Search Engine Optimization.
In today’s harsh construction industry it is imperative that you reach new customers through Internet Marketing. The most cost effective way to achieve this is through specialized Search Engine Optimization. You will enjoy an increase in both sales and customers. The investment return will be second to none. The time is now as you simply do not have any real competition. What are you waiting for?
Contact Organic Marketing Services for more information. 1-888-758-2018
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